Presented in Paris at a private mansion overlooking the Eiffel Tower, Guert-Yann Saint-André's Collection 01 was unveiled during a fashion show featuring an exceptional team of designers, artisans, and performers. Conceived as a true theatrical production, the event transcended a simple fashion presentation to become a total experience blending couture, music, performance, and installation.

Under the artistic direction of Guert-Yann Saint-André, eight models Fitia Saint-André, Serine Rkha, Maëlia Bernard, Tessa Katombe, Vassilis Madelin, Aubin Gustave, Ladji Doucouré and Kuro embodied the silhouettes of the collection.

Around the designer, a large team from the worlds of sewing, craftsmanship and creation contributed to shaping the project: seamstresses, pattern makers, makeup artists, hairdresser, leatherworker and pastry chef worked together to build the world of the fashion show.

The performative dimension of the event was enhanced by a sound creation by Metabolism, accompanied by soprano and violinist Caroline Roger, before giving way to a DJ set by Yung Boki. The lighting design by Hugo Robert transformed the space into a veritable stage.

Production, logistics, public relations, video recording and photography mobilized a large team, brought together to make this first fashion show happen.

More than a presentation of a collection, Collection 01 has established itself as a collective project: a living work, carried by an entire team, where fashion, music, image and performance interact in front of the Eiffel Tower.